With the aim of bringing people closer together and creating "new connections", the Nescafé brand launched the "The Hello Bench" action, created by Publicis Italia, during the Salone del Mobile in Milan (which took place between the last days 4 and 7) .
Agency and advertiser installed at the event a bench that gets shorter when two people sit on it. Two sensors activate the furniture and encourage two strangers to approach.
According to Publicis, this is "an unexpected way to break the ice and start a conversation / connection. Again, new connections are born with Nescafé."
On a bench we always sit at the opposite extremes. But there is a special one that can bring everyone closer: The Hello Bench. #NescafeConnection #ItAllStartsWithANescafé
Clien t: Nescafé Italia
Agency : Publicis Italia/Milano
Global Chief Creative Officer Publicis WW &
CEO Publicis Italia: Bruno Bertelli
Executive Creative Director Publicis Italia: Cristiana Boccassini
Art Director: Alessandro Candito, Maxime Damo
Copywriter: Lina Akbarzadeh, Paolo Bartalucci
Creative Directors: Alessandro Candito, Paolo Bartalucci, Geert De Rocker, Tom Berth
Digital Creative Director: Azeglio Bozzardi, Martino Lapini
Account Team: Barbara Pusca, Filippo D’Andrea, Florence De Lophem e Roberta Scotti
Social Media Team: Diletta Sala e Arya Alfieri
Strategic Planner: Guglielmo Pezzino
Tv producer: Luana Strafile e Matilde Bonanni
Production company: H+
Executive Producer: Stella Orsini
Directors and editors: Murphy
Centro Media: MediaCom
Marketing Manager: Matteo Cattaneo