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Working with the talented creative team from Saatchi & Sattchi London we recently directed this new spot for Guinness. Featuring the slam skills of poetic performer Ainsley Burrows, the spot presents a powerfully narrated first-person story of one man's journey to greatness. We shot the film on location in a stark New Jersey warehouse. We felt pretty strongly that featuring Ainsley in this type of space would bring in some important texture, personality and grit -- and also that it provided an interesting visual metaphor for the "theater of his mind." We then integrated flourishing elements to illustrate the poems narrative. At first appearing as a flowing atmospheric trail following the artist, shapes organically materialize, symbolizing many different images of time, travel, growth, freedom and more. Ultimately this spot is all about poetry and an abstract feeling and we worked to turn the realism of the shots into a spiritually heightened visual experience. Credits: Advertising Agency: Saatchi & Saatchi City/State: London, England Creative Director: Tim Hearn Creative Team: Dave Govier, Levi Slavin Executive Broadcast Director: Andy Gulliman Regional Planning Director: Karen Johnstone Account Director: Frederic Roger Account Manager: Victoria Reiz TV Producer: Laura Mueller TV Production Assistant: Emma Wolanski Director: Shilo Production Company: Shilo at Hanrahan Creative Director: Andre Stringer Director of Photography: Martin Ahlgren Associate Creative Director: Evan Dennis Lead Artist: Tamir Sapir Editors: Josh Bodnar, Andre Stringer, Galen Summer Designer: Evan Dennis Illustrator: Zach Johnsen Animators: Henning Koczy, Craig Kohlmeyer, Stieg Retlin, Warren Heimall Compositors: Bashir Hamid, Tamir Sapir, Andre Stringer 3D Artists: Warren Heimall, Craig Kohlmeyer, Christina Ku, Youngmin Kim, Chris Fung, Joji Tsuruga Rotoscopers: Constance Conrad, Joel Voelker, Chris West, Stieg Retlin Trackers: Chris West, Joel Voelker Producer: Lindsay Bodanza Line Producer: Nina Goldberg Executive Producer: Tracy Chandler Executive Producer for Hanrahan: Mark Hanrahan Music and Sound Design: Human Principal Talent: Ainsley Burrows