Gatorade's Journey provides the viewer access they normally dont get to the game-day experience and provides them a rare peak into each of the 3 stages of the game the before, the during and the after. The spot is a creative collaboration with NFL Films and Smuggler director Henry Alex Rubin (Whopper Freak-out, Adidas Brotherhood, Murder Ball), and is voiced by Grammy-award winning artist and actor Common (Terminator Salvation and American Gangster).
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