Alberto Alessi

Source: http://www.youtube.com/watch?v=Ew9PkSM-UIQ

Description:

In this video we sit down with third-generation design impresario Alberto Alessi to talk about his take on the emotional side of industrial design at the Plaza Hotel in NYC. The CEO (he's helmed Alessi for 39 years) shares his perspective on design objects, playing a whistle from one of his first collaborations to prove his point.