Lamborghinis and Ferraris are well known for being the most expensive and opulent sports cars on the planet. But Lamborghini wasn’t always considered synonymous with wealth and status. It began as an Italian tractor company known for refurbishing old military equipment. So how did Lamborghini go from selling tractors to becoming one of the world's top luxury car brands? With a little improvisation, some not-so-friendly competition and an alleged sticky clutch.
This story is a part of our Frontiers series, where we bring you front and center to the dreamers, pioneers, and innovators leading society at the cutting edge. Let us take you along for a trip to the oft-imagined but rarely accomplished.
Got a story idea for us? Shoot us an email at hey [at] GreatBigStory [dot] com
Follow us behind the scenes on Instagram: http://goo.gl/2KABeX
Make our acquaintance on Facebook: http://goo.gl/Vn0XIZ
Give us a shout on Twitter: http://goo.gl/sY1GLY
Come hang with us on Vimeo: http://goo.gl/T0OzjV
Visit our world directly: http://www.greatbigstory.com