Nutella: The Miracle of WW2



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39t h video of the Behind the Business Series.

Everyone knows Nutella and almost everyone loves it. The delicious spread has gained a cult-following in America and across the world, but few people know how Nutella really came about.

The major import shortages caused by WW2 left many Italian chocolatiers with no product. To stretch their limited supplies they added chopped hazelnuts to their mix. What started out as a gimmicky chocolate replacement eventually evolved into the Nutella we know today!

Under the kind patronage of Dan Supernault and Samuel Patterson.