How one typeface took over movie posters

Source: http://www.youtube.com/watch?v=yI4shGV1EsM

Description:

Why Hollywood kept using Trajan.

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For the past 25 years, one typeface has dominated Hollywood typography: Trajan. It’s everywhere, from Shakespearean epic classics like Titus to gory modern flicks like The Human Centipede. It was even the official typeface of the Academy Awards for a while. In movie poster design, if you want to make a film look official, you use Trajan. So how did that happen? Designer Yves Peters set out to answer that question.

Read ScreenFonts, Yves’ monthly movie poster reviews: https://typenetwork.com/news

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