After winning the pitch (together with FunJob) for the creation of the new idents for NICK, we jumped into an ambitious project by proposing an idea based on a mix of techniques to obtain a different result. That’s how we set out to create each ident by using the frame-by-frame animation technique first and then modelling each of them in 3D. This gave the idents a handmade appearance and allowed us to win absolute freedom in the transitions. All of this was based on an extremely minimalistic art direction and a set of great characters designed by FunJob, and received the finishing touch with the spectacular audio created by Norman Bambi. More about the work at: Breakdown: Art & Motion Direction: Plenty Art Direction: Pablo Alfieri Motion Direction: Mariano Farias --- Character Restyling: Claudio Iriarte & Yesica Pogorzelsky 2D Traditional Animation: Jules Guerin & Claudio Iriarte 3D Modeling: Juan Martin Miyagi & Lautaro Gonzalez 3D Texturing & Lighting: Daniel Bel, Jules Guerin & Sebastian Curi Postproduction: Matias Mastriogliano & Sebastian Curi Montage & Edition: Mariano Farias Production: Inés Palmas Year: 2013 Special Thanks to Andres Reisinger, Hernan Estevez & Elda Broglio for the Pitch Process. Creative Direction: FunJob Scripts & Character Design: FunJob Sound Design: Norman Bambi