Font Men - SXSW 2014 Official Selection

Source: http://vimeo.com/88318922

Description:

You may not have heard of Jonathan Hoefler or Tobias Frere-Jones but you've seen their work. Before their recent split they ran the most successful and well respected type design studio in the world, creating fonts used by everyone from the Wall Street Journal to the President of the United States. Font Men, gives a peek behind the curtain into the world of Jonathan and Tobias. Tracking the history of their personal trajectories, sharing the forces that brought them together and giving an exclusive look at the successful empire they built together. - Presented by AIGA to celebrate H+FJ's 2013 AIGA Medal, with additional support from the National Endowment for the Arts Directed & Produced by: Dress Code Cinematography by: Andre Andreev Edited by: Dan Covert Music & Sound by: YouTooCanWoo Animation/Design: Evan Anthony, John Custer, Joe Donaldson, Emil Bang Lyngbo, Josh Parker, Eddie Song Principal Cast: Jonathan Hoefler, Tobias Frere-Jones Shot on a Canon 7D