Nike - White Hot

Source: http://vimeo.com/269106479

Description:

For the launch of 5 classic shoes in perhaps the most classic colourway there is, we unlocked the gradient tool and blasted our screens with ramped colours. Then. We bubbled, we distorted, we deconstructed, ripped, pulled, peeled and revealed the shoes to their pure white on white on whiteness. For full credits visit buck.tv