Charisma® Manifesto



My brand story starts from the beginning. I’m energy. I’m passion. I’m life. My character manifests in all. You cannot ignore it… I’ll drive you mad. You won’t sleep. You won’t forget. You won’t be able to live without me. I’m your driver for change. I’m invaluable. I create values. I feel sensitively and think beyond logic. I’m moving fast and steadily. I talk like ——— Buddha Мy tone of voice is concise, expressive, exciting, relevant My mission is to unleash your potential and extend the borders of your perception... My visual identity expressed through a dot, line, surface and space… I create a new dimension… I contain the whole color spectrum. I can be black, I can be red, I can be tender blue... I sound like the roaring of wind, like a birdsong, like a thunderblast. I summarize all… I'm taking you by the hand and lead through the 360 experience. I'm everything you need. My name is Сharisma. What’s yours? *** SH® SmartHeart Charismatic Brands — Team: Yuriy Narvin — Creative & Art director Anna Antonova — Copywriter Alex Frukta — Motion Design Vasily Filatov — Sound Producer ( Kamila Nafikova — Project Manager Music & Sound Design — SoundDesigner.PRO Studio ( Graphic based on SmartHeart® agency porfolio.