Nike - The Road To HBL (Dir. Cut)

Source: http://vimeo.com/268570530

Description:

Made with R/GA Shanghai and Final Frontier, "The Road To HBL" animation was crafted for an interactive experience "choose your own adventure" style, which allowed the user to build a personal story as a Nike's High School Basketball League player. 210 seconds of animation was produced generating 700 possible combinations of storylines. Watch our favorite combination here. lecube.tv