ASICS A Shot At The Title - Hello Savants

Source: http://vimeo.com/273489948

Description:

Not To Scale LA, Hello Savants and Saatchi & Saatchi LA bring to life an episode in the ‘Sole of Kobe’ film series celebrating the Heritage and Future of the ASICS brands, as part of the centennial commemoration of the ingenuity and philosophies of company founder Kihachiro Onitsuka. In "A Shot at the Title', directors Hello Savants interpret traditional Japanese watercolour techniques using a crossover approach of traditional frame-by-frame animation, real footage of watercolour ink and digital 2D and 3D elements. Client: ASICS Creative Agency: Saatchi & Saatchi LA Executive Creative Director: Dwayne Koh Associate Creative Director: Michael Sison, Joe Hagel Exec Dir, Integrated Production: Lalita Koehler Director of Content: Sara Seibert Executive Producer: Richard Bendetti Senior Producer: Holly Otto Content Producer: Dan Paquin Production Company: Not To Scale LA Executive Producer: Dan O’Rourke Director of Content: Richard Hickey Producer: Katrina Lofaro Director: Hello Savants Animation: Hello Savants Sound: Lime Studios, Piecelock 70 Inc.