adidas Originals | Original is never finished | FW18



Just as all creativity is a work-in-progress, so are all creators. For adidas Originals' FW18 campaign, we launched a film that was itself a work-in-progress. Every scene, unfinished. Every creator, in a constant state of beta. Coopting the digital loading symbols of our hyperconnected consumer to inspire them to keep pushing on — but to recognize no matter where the work ends, original is never finished. Client : adidas Originals SVP / Brand Director Asia Pacific: Marc Leroux Vice President Brand Activation: Adrien Seuge Snr Director, Originals & Snr Director, NEO: Patrick King-Hei Ng Snr Director, Brand Communications, SS: Lorna Luo Snr Manager, Brand Communications, SS: Frank Wang Global Snr Manager, Communications: Ken Aerts Manager, Brand Communications, Originals: Sissi Ni Snr Director, Sports Marketing: Brian Cupps Director, Sports Marketing, HBS/OD: Qian Wang Global Sales - Marketing: Stephanie Zhou Snr Manager, EIM: Rosaline Wong Snr Shoot & Production Manager: Andreas Hemmerlein Agency: Johannes Leonardo Chief Creative Officers: Jan Jacobs, Leo Premutico Creative Director, Partner: Ferdinando Verderi Creative Director: Wesley Phelan, Matthew Edwards Associate Creative Director: Jeph Burton Associate Creative Director: Hunter Hampton Head of Integrated Production: Dana May Executive Producer: Maria Perez Senior Producer (Film): Tina Diep Producer (Film): Jay Jenkins Senior Producer (Photography): Alexia Politis Group Account Director: Sam McCallum Account Director: Dom Dalton Account Supervisor: Adriana Mariella Account Executive: Tiff Liu Head of Strategy: Mark Aronson Strategist: Miné Cakmak Senior Business Affairs Manager: Alesa Blanchard-Nelson Production Company: Anonymous Content Director: Marco Prestini Head of Production: Kerry Haynie Managing Director: Eric Stern Executive Producer: Lori Stonebraker Line Producer: Joanne Duray Director of Photography: Rud Nils Mattias Production Designer: Norman Page Buckner East Coast Sales: Stacie Gillman, Paul Muniz Service Production Company: Eagle Media General Manager: Edmond Tao Head of Production: Iris Chan Production Manager: Jason Chang 1st AD: Maxine Zhang Editorial: Exile Editor: Robert Lopuski Jr Editor: Steve Nelson Executive Producer: Sasha Hirschfeld Producer: Becca Riehl Post Production: Blacksmith EP: Charlotte Arnold VFX Supervisor: Jacob Slutsky Post Producer: Bindy St. Leger Lead Compositors: Jacob Slutsky Iwan Zwarts Compositors: Yebin Ahn Robert Bruce Tim Regan Caio Sorrentino Nick Tanner 3D Lead: Olivier Varteressian 3D: Alvin Bae Casey Reuter Hassan Taimur Tuna Unalan Color: The Mill Colorist: Fergus McCall Color Assist: Nate Seymour, Andrew Cee, TJ Seiler, & Elias Nousiopoulos Senior Producer: Rochelle Brown Audio Post Production House: Mr Bronx Sound Designer & Mixer - Eric Hoffman Executive Producer: Molly Burke Music Music: Human Executive Producer: James Dean Wells Creative Leads: Mike Jurasits & Morgan Visconti Rearrangement of “Keep Pushing” by: Daryl Pinsdorf