lululemon // 20 Years: Baron Baptiste



We were very excited to work with hometown hero, lululemon, on a series of spots created in celebration of their 20th birthday. The spots bring to life five of the lines from lululemon's evolved manifesto through the stories of some badass members of their global community. Behold #2 of 5, Baron Baptiste, bendy badass. ------- CREDITS Client: lululemon Agency: lululemon Directed by Giant Ant Head of Production: Teresa Toews Producer: Matt James Creative Direction: Jay Grandin Art Direction & Illustration: Rafael Mayani Storyboards: Conor Whelan Animation: Henrique Barone, Shawn Hight, Conor Whelan, Reece Parker, Melisa Farina, Salvador Padilla, Taylor Peters, Genice Chan Music + Sound Design: Playdate