IVCA Awards 2012 - Opening Titles

Source: http://vimeo.com/38355691


When the IVCA approached us to create the opening titles for the IVCA Awards 2012, we jumped at the chance. We saw this as an opportunity to break away from conventional award openers. Inspired by the new and refreshed IVCA award categories, the concept was to connect analogue crafts associated with traditional film and video and present them visually in a more modern and digital way. This was done using a blend of 2D and 3D animation with real life objects (which were shot in a studio) composited into frame. The final touch was to use simple typography that introduced each award category within the scene. A Jack Morton Worldwide Production.