What is contribution of National Book Store in the Philippines?
FOR SEVENTY FIVE YEARS, National Book Store, Inc. (NBS), the Philippines largest books and supplies store, has been providing the consumer affordable educational commodities. Part of the company’s core values is to help underprivileged children. Thus, in 2004 NBS has established the National Book Store Foundation, Inc.
What is the concept of National Book Store?
National Book Store, Inc. (abbreviated as NBS) is a retail company based in Mandaluyong, Metro Manila, Philippines. It operates a bookstore and office-supplies store chain of the same name. It is the largest bookstore chain in the Philippines with over 230 branches nationwide.
What is the target market of National Book Store?
National Bookstore’s products, specifically the school supplies, are mostly aimed for the students’ and office workers’ consumption and needs. However, the customers of National Bookstore are not limited to just students and office workers.
Why is it called National Book Store?
National was named after their first cash register and the name has not changed since. Sadly, the original store was burned by a fire then devastated by a typhoon, but that did not stop the Ramoses from building their company with over 230 branches to this day.
What type of business is National Book Store?
retail stores
National Bookstore Inc (NBS) operates retail stores that offer books, office and school supplies and office furniture in the Philippines with branches nationwide. The company’s subsidiaries are the the following: Anvil Publishing, Hong Kong based Metrobooks, and Powerbooks.
Who is the founder of National Book Store?
Socorro Ramos
José Ramos
National Book Store/Founders
What is the marketing strategy of National Book Store?
National Bookstore also takes advantage of seasonality of their sales, especially during the months May and June where demand for school supplies is high. The company heavily promotes during this period by using sales promotions and giving special offers like bundling of goods such as pad paper and pens.
Why is National Book Store considered as merchandising business?
A merchandising business sells goods, also known as merchandise. Good examples of merchandising businesses include retail clothing, grocery stores and bookstores. Some businesses produce the goods they sell, while other merchandise businesses buy and sell goods they’ve purchased wholesale.
What is the strategy of national bookstore?
A: We want to make our stores more accessible and convenient for our customers. We want to give them the convenience to be able to shop in a mall nearer to them. We are also entering secondary and tertiary cities and towns so that students and customers do not have to go far for their books and stationery needs.
What is the history of National Bookstore?
They named the store after their cash register. After the wedding, Nanay took the knowledge she had gained from her work with her brother’s bookstore and the couple opened their very first store—a small shop at the foot of the Escolta Bridge.
When was National Book Store established?
1942, Manila, PhilippinesNational Book Store / Founded
Who are the competitors of National Bookstore?
NATIONAL BOOK STORE, INC.’s Competitors
- balisya trading. consumer goods. 3 employees.
- Vapco Inc. consumer goods. 1 employees.
- Braham Barber Stylist. consumer goods. 1 employees.
- Trinity Treasures. consumer goods. 9 employees.
- the Anglo European Group. consumer goods. 2 employees.
What are the weaknesses of national bookstore?
Their advertisements online is not updated. Their products are too expensive unlike from Divisoria. They need to have an Information System for their Marketing and Sales (e.g. Automated Purchasing System).
What made National Book Store successful?
In the 1970s, National Book Store became popular by selling reprinted versions of foreign textbooks for 75% lesser than the actual price. Parents and students loved the idea of being able to purchase such books for lower costs.
Who established National Book Store?
Socorro Ramos, known as Nanay Coring, is the founder of National Book Store, the largest bookstore chain in the Philippines.