Did Esporta Fitness take over LA Fitness?

Did Esporta Fitness take over LA Fitness?

We are pleased to announce the launch of our new Esporta Fitness model, which will operate under the LA Fitness umbrella of clubs. This means some exciting changes are coming soon – here’s a quick preview.

Is LA Fitness rebranding to esporta?

In early 2020, LA Fitness launched their new down market Esporta Fitness brand (intended to compete with high volume low price gyms such as Planet Fitness), and rebranded several former LA Fitness locations as Esporta Fitness.

Is LA Fitness privately owned?

For those who may not know, LA Fitness is a privately-owned gym chain that (despite the name) has 700+ locations in Canada and all across the United States, not just in LA. In fact, it’s the biggest non-franchised gym operation in the entire country and generates nearly $2 billion in revenue each and every year.

Is LA and Esporta Fitness the same?

No — the two are separate but quite similar in their facilities and amenities. Launched in 2020 under the LA Fitness umbrella in an attempt to compete with other high-volume, low-cost membership gyms, Esporta gives clients a fresh new look (color, graphics, club setup) to the LA Fitness brand.

Can LA members go to Esporta?

A note about Esporta locations: Alternatively, all LA Fitness members have access to Esporta facilities except those members that have single club LA Fitness access (these members do not have access to other LA Fitness facilities either).

Who is the owner of Esporta Fitness?

Louis Welch is President & co-CEO of Fitness International, LLC, which operates the Esporta Fitness Clubs. Mr. Welch helped Esporta Fitness develop a multipurpose sports & fitness club, which became the company’s signature design model.

What is the biggest fitness company?

24 Hour Fitness is the largest privately held fitness chain. Its 400+ clubs can be found in 17 states (as well as Asia as “California Fitness” clubs).

Who is the parent company of LA Fitness?

Louis Welch is President & co-CEO of Fitness International, LLC, which operates the LA Fitness health clubs.