What are the six key concepts of public relations?
25 Cards in this Set
| Public Relations (know word for word) | is a planned, ETHICAL, clear communication process coordinated by TOP management to EDUCATE, REINFORCE, and INFORM, targeted publics. |
|---|---|
| Ethics | 6 Core values advocacy honesty expertise independence loyalty fairness |
What are the six essential abilities of a public relations practitioner?
Here are some of the most essential skills for PR pros.
- Digital content creation.
- Public speaking.
- Brevity and clarity of communications.
- Respectful pushback.
- Constructive feedback.
- Active listening.
How can I be a good PR?
The 7 principles of great PR
- Good PR is telling the client what they need to hear instead of what they want to hear.
- Good PR is not just about the over-glorified launch.
- Good PR celebrates the client’s customers in an inclusive, non-exploitive way.
- Good PR is proactive in idea generation and responsive in a crisis.
What are the five steps for an effective PR strategy?
Five Steps in Creating an Effective PR Strategy
- Discovery. Discovery is a process an organization goes through to articulate what its business is, who the business serves and who in the community interacts with the business.
- PR Plan.
- PR Policy.
- Plan Implementation.
- Evaluation.
What are key publics in PR?
A key public can be made up of stakeholders, individuals or groups that have become more active in communication efforts. Key publics have a shared interest in or concern about an organization. Your key public is who your future objective, strategy, tactics, themes and messages will be tailored to.
What are the five objectives of public relations?
building awareness and a favorable image for a company or client within stories and articles found in relevant media outlets. closely monitoring numerous media channels for public comment about a company and its products. managing crises that threaten company or product image.
What are the four models of public relations?
Grunig and Hunt identified four models of public relations that progress from an elementary method of public relations to a more sophisticated practice. The models from basic to sophisticated include press agentry/publicity, public information, two-way asymmetrical communication, and two-way symmetrical communication.
What are the tools in public relations?
Public relations tools and activities
- Media relations. Media strategies focus on circulating messages through media channels to manage how your business is portrayed by the media.
- Advertorials.
- Social media.
- Newsletters.
- Brochures and catalogues.
- Business events.
- Speaking engagements.
- Sponsorships or partnerships.
What are the 7 types of publics?
There are seven types of public in a marketing environment of a company:
- Financial publics.
- Media publics.
- Government publics.
- Citizen-action publics.
- Local publics.
- General publics.
- Internal publics.